Small Business Technical Assistance Program
What We Offer
1. One-on-One Technical Assistance
Personalized sessions, available virtually, in-person, or hybrid, designed to address your business challenges in real time. Our expert team will guide you through:
Strategy development
Marketing planning
Advertising
Support
Website Development
Financial management
Operations improvement
Growth planning
2. Cohort-Based Technical Assistance
Participate in group-based learning programs focused on areas like:
Digital marketing
Bookkeeping fundamentals
Business formalization
Loan readiness & compliance
These sessions foster learning, collaboration, and peer-to-peer support.
3. Training Programs
We deliver structured workshops and seminars — both online and in-person — covering:
Marketing & branding
Financial literacy
Business technology
Legal basics for entrepreneurs
Workforce training & HR best practices
Loan Readiness & Financial Assistance Support
We support entrepreneurs in preparing to access funding opportunities through financial institutions and alternative lenders.
- Our Loan Readiness Services Include
- Business plan development
- Cash flow and financial projections
- Understanding credit and lending criteria
- Packaging loan applications
- Post-loan technical assistance
- Microloan navigation and referrals
- Additional Services
We support entrepreneurs in preparing to access funding opportunities through financial institutions and alternative lenders.
Referrals to Legal Aid, Tax Experts, and Industry Specialists
Monthly Co-working Days — Our open community space hosts free days with guest speakers, networking opportunities, and drop-in support.
- Geographic Reach
We serve all regions across Massachusetts — including Statewide, Central, Greater Boston, North, South, West* — with flexible virtual and in-person options to ensure access for all.
WeReach, in partnership with the Massachusetts Growth Capital Corporation (MGCC), was dedicated to supporting the growth and success of small businesses. Through the program, up to 50 businesses received comprehensive, free technical assistance in key areas such as bookkeeping, digital marketing, social media management, business strategy, graphic design, and website development. Its mission was to strengthen business operations, enhance sustainability, and provide the tools and resources needed to succeed in a competitive market.
Impact of Our Technical Assistance Program (FY25)
Average TA hours per business
Top Areas of Support
Business planning, marketing plans, and market research
Financial management, bookkeeping, cash flow, loan readiness
Certifications, permits, legal/tax referrals
Trainings and workshops
Regional Reach
Greater Boston
North Massachusetts
South Massachusetts
Business Outcomes
New business creation
Businesses stabilized
Increased revenue
New business creation
Businesses stabilized
Increased revenue
Total Jobs Preserved & Created: 216
Business Demographics
- 88% Hispanic or Latino
- 96% Immigrant-owned
- 52% Women-owned
- 46% Located in Gateway Cities
In collaboration with Roads Consulting Group, WeReach combined expert guidance with community-driven support, making a meaningful impact on the local business landscape.