Small Business Technical Assistance Program

At WeReach we are committed to empowering small businesses across Massachusetts through comprehensive, accessible, and high-impact technical assistance.

What We Offer

1. One-on-One Technical Assistance

Personalized sessions, available virtually, in-person, or hybrid, designed to address your business challenges in real time. Our expert team will guide you through:

Strategy development

Marketing planning

Advertising
Support

Website Development

Financial management

Operations improvement

Growth planning

2. Cohort-Based Technical Assistance

Participate in group-based learning programs focused on areas like:

Digital marketing

Bookkeeping fundamentals

Business formalization

Loan readiness & compliance

These sessions foster learning, collaboration, and peer-to-peer support.

3. Training Programs

We deliver structured workshops and seminars — both online and in-person — covering:

Marketing & branding

Financial literacy

Business technology

Legal basics for entrepreneurs

Workforce training & HR best practices

Loan Readiness & Financial Assistance Support

We support entrepreneurs in preparing to access funding opportunities through financial institutions and alternative lenders.

- Our Loan Readiness Services Include

- Additional Services

We support entrepreneurs in preparing to access funding opportunities through financial institutions and alternative lenders.

Referrals to Legal Aid, Tax Experts, and Industry Specialists

Monthly Co-working Days — Our open community space hosts free days with guest speakers, networking opportunities, and drop-in support.

- Geographic Reach

We serve all regions across Massachusetts — including Statewide, Central, Greater Boston, North, South, West* — with flexible virtual and in-person options to ensure access for all.

WeReach, in partnership with the Massachusetts Growth Capital Corporation (MGCC), was dedicated to supporting the growth and success of small businesses. Through the program, up to 50 businesses received comprehensive, free technical assistance in key areas such as bookkeeping, digital marketing, social media management, business strategy, graphic design, and website development. Its mission was to strengthen business operations, enhance sustainability, and provide the tools and resources needed to succeed in a competitive market.

Impact of Our Technical Assistance Program (FY25)

Average TA hours per business
0
Total businesses served
0
0

Average TA hours per business

Total businesses served
0

Top Areas of Support

Business planning, marketing plans, and market research
0 %
Financial management, bookkeeping, cash flow, loan readiness
0 %
Certifications, permits, legal/tax referrals
0 %
Trainings and workshops
0 %
0 %

Business planning, marketing plans, and market research

0 %

Financial management, bookkeeping, cash flow, loan readiness

0 %

Certifications, permits, legal/tax referrals

0 %

Trainings and workshops

Regional Reach

0%

Greater Boston

0%

North Massachusetts

0%

South Massachusetts

Business Outcomes

New business creation

18%

Businesses stabilized

36%

Increased revenue

46%

New business creation

18%

Businesses stabilized

36%

Increased revenue

46%

Total Jobs Preserved & Created: 216

full-time jobs preserved
0
full-time jobs created
0

Business Demographics

In collaboration with Roads Consulting Group, WeReach combined expert guidance with community-driven support, making a meaningful impact on the local business landscape.